For us, however, growth is not measured simply by the number of bookings generated. We monitor, on a daily basis, where each booking comes from, what its acquisition cost is, which channels deliver real value, and what the final net result is for the owner.

Another important advantage of our partnership model is the negotiating power created through the management of a large portfolio of properties. The scale of our partnerships allows us to secure better commercial terms and lower commissions from online booking platforms and partners wherever possible. This difference is not simply an accounting benefit; it translates directly into more money remaining in the owner’s pocket.